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Notes on winning AI search
Guides, research and playbooks on how AI assistants choose which brands to recommend.
Guides6 min read
How AI assistants decide which brands to recommend
Training data, live search, citations and cross-source consensus all shape which brands AI assistants name. Here is how each works and what you can change.
Read article →Guides6 min read
A practical guide to generative engine optimization
A working GEO checklist: what carries over from SEO, what is different, and the steps to take so AI assistants find, understand and cite your pages.
Read article →Guides7 min read
AI crawlers explained: GPTBot, ClaudeBot, PerplexityBot and more
What each AI crawler does, the difference between training, search and user-fetch bots, how to set robots.txt, and how to log their visits.
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